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 Betty Boop and Popeye with Jean Paul GaultierRetourner
Betty Boop and Popeye with Jean Paul Gaultier
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The new summer edition fragances of Jean Paul Gaultier with the pin-up girl #BettyLovesJPG and the sailor boy #PopeyeLovesJPG

18.03.2016 /

One of the best kept-secrets in the fragrance industry was revealed on March 2 – the launch of the unique Jean Paul Gaultier Popeye and Betty Boop Eaux Fraîches fragrances for Summer 2016.  Developed under license from King Features, Jean Paul Gaultier created original character-based labeling designs for the iconic fragrances “Classique” (Betty Boop) and “Le Mâle” (Popeye) and their classic tin can packaging. 

Jean Paul Gaultier posted digital teasers during Paris Fashion Week on social media (#BettyLovesJPG and #PopeyeLovesJPG) as well as on strategically placed posters; and the Gaultier team revealed more at an exclusive boat party on the Seine.  Accompanied by extensive point-of-purchase branding and promotion, including unique premiums and GWPs, the fragrances will be available in France exclusively at the Nocibé and Marionnaud perfumery chains from March 15 and then online and in top department stores and perfumeries worldwide from April-May onward.

 “We are thrilled to partner with such a creative talent,” said Cathleen Titus, vice president, international licensing for King Features. “Jean Paul Gaultier truly understands our characters’ DNA and how to translate that into pitch perfect design.”   King Features is the exclusive worldwide licensing agent for Betty Boop and works closely with Fleischer Studios. The New York City-based unit of Hearst is owner of the Popeye property.

The Gaultier team describes the combination of Betty Boop and Popeye as “a match made in heaven” between the pin-up girl and the sailor boy.  Mais bien sûr!

The deal was brokered by King’s agent in France, Biplano.

 
 

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